Make Way For Hades

Hades’ first collection sold out in record time and even Alexa wore it to Glasto. Oust over-the-shoulder readers now to prevent further Best Dressed competition…

OK, before you lose your rag over the fact I’m championing jumpers in July, let me remind you of a couple of things. 1) Being ahead of the curve everyone’s thing and 2) we live in Britain. There – two perfectly good reasons why you need a Hades jumper in your life. Not heard of them before? Let us bring you up to speed.

The label – named after the Greek God of the Underworld - is still relatively under-the-radar but since it found a super-fan in the immaculately turned out Alexa Chung, we guarantee it’s not long until it hits the full-blown big time.

Along the same lines as the Bella Freud knits that literally every stylista seems to own, these beauties are slightly more affordable, yet just as achingly cool. At £160 a pop, they definitely command investment status and considering the label’s first collection of band name-emblazoned knits sold out in just 20 minutes, it looks like we’re not the only ones who think they’re worth the splurge.

If you’re not already sold, this ought to seal the deal: founder Cassie Holland does everything herself (we’re talking the labels, the designs, the shipping…), making them a totally ethical – not to mention rad – buy. All hail Hades!

FashionCat Byrne